ABOUT

          I am a passionate and aspiring Digital Marketer currently pursuing my MBA in Digital Marketing from Bengal Institute of Business Studies. Through this journey, I am building a strong foundation in digital marketing concepts while continuously developing my understanding of different areas within the field. I enjoy learning how brands grow in the digital space and how well-planned strategies can help businesses reach the right audience in a meaningful and effective way. This growing interest has encouraged me to explore the field more deeply, going beyond academics and adopting a curious, learning-driven mindset.

          My journey into digital marketing began during my MBA, where I was introduced to how brands build their presence and connect with people in the digital world. What started as academic learning soon turned into genuine curiosity, I became interested in understanding how search engines rank websites, why certain ads perform better, and how social media influences audience behavior. This curiosity motivated me to go beyond theory and continuously learn, explore, and stay updated with the latest trends and strategies in digital marketing. Over time, I developed a strong interest in helping businesses grow online, generate leads, and build meaningful brand visibility. My goal is to become a versatile digital marketer who can effectively combine strategic thinking with practical execution.

          As part of my learning journey, I have developed knowledge of website building using CMS platforms, with a focus on creating user-friendly and responsive designs. I also have a good understanding of SEO principles and how they help improve visibility and organic reach. I have studied how social media platforms like Instagram, Facebook, and LinkedIn are used for brand building and audience engagement. In addition, I am familiar with the fundamentals of running digital advertising campaigns on platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads. Currently, I am further expanding my knowledge in the e-commerce ecosystem and digital growth strategies, as I continue to learn and build a strong foundation in this field.